Target audiences
- Business Leaders
- Learning Management Committee
- Human Resources Development Champions
- Workplace Talent
- Learning and Development professionals with at least two years of experience
COURSE SYNOPSIS
Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.
This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.
COURSE OBJECTIVES
By the end of this course, learners will be able to:
- Manage Search Engine Ranking.
- Implement Search Engine Methods of assessing SEO.
- Determine organisation’s SEO strategies.
- Manage keyword research in alignment with SEO strategies.
- Provide SEO recommendations to elements and structure of websites and web pages.
- Optimise content creation by partnering with editorial and marketing teams.
- Apply the social network media for SEO.
- Evaluate and interpret the internet marketing strategies of a website.
- Monitor web analytics dashboards and reports on SEO strategies.
- Identify the processes involved in managing search results.
- Evaluate search performance across channels to improve rankings.
TARGET AUDIENCE (SUPERVISORY AND MANAGERIAL)
The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries. Some example are Sales and Marketing, Business Development.
ASSUMED SKILLS (MINIMUM ENTRY REQUIREMENT)
Learners must:
- Be able to operate a personal desktop computer.
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
- Have knowledge of the basic concepts of Digital Marketing.
INSTRUCTIONAL METHOD
- Lecture
- Demonstration
- Practical exercises
- Case study
COURSE CONTENT
1. WHAT IS A SEARCH ENGINE AND HOW DO THEY WORK?
- Search engine ranking
- Search engine methods of assessing SEO
2. DETERMINE SEO STRATEGIES
- Organisation’s SEO strategies
3. RESEARCH AND CREATE SEO KEYWORDS
- Search terms, keywords, and keyword density
- Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities
4. EXAMINE ON-PAGE SEO
- Elements and structure of websites and webpages
- Provide SEO recommendations pertaining to elements and structure of websites and web pages
5. OPTIMISE SEO CONTENT CREATION
- Partner with editorial and marketing teams to optimise content creation.
6. APPLY SOCIAL MEDIA FOR OFF-PAGE SEO
- Social network media in the context of SEO
7. EVALUATE INTERNET MARKETING STRATEGIES
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
- Evaluate and interpret the internet marketing strategies of a website
8. MONITOR AND TRACK WEB ANALYTICS DASHBOARD
- Monitor web analytics dashboards and reports to provide inputs on SEO strategies
- Evaluate and interpret the internet marketing strategies of a website
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
9. EVALUATE AND MANAGE SEARCH PERFORMANCE
- Processes involved in managing search results
- Criteria for evaluating search performance across channels
- Manage search results and evaluate search performance across channels to improve rankings
COURSE OUTLINE
Download the PDF below for a summary of the course outline.
Download brochure
COURSE FEES
Company Sponsored
Course Schedule
Session 1: 28 – 29th September
Session 2: 16 – 17th October
Session 3: 30th November – 1st December
Session 3: 21 – 22nd December
Register Your Interest Today!