Features
- Apply client book analysis to review background of customer relationship management and determine clear objectives
- Develop customer relationship management strategies with an understanding of communication strategies essential for maintaining positive and effective relations with customers
- Develop customer relationship management strategies with an understanding of communication strategies essential for maintaining positive and effective relations with customers
- Set key performance indicators to evaluate the effectiveness of customer relationship managementLO11 Analyse evolving technologies and technology platforms that impact customer acquisition positively
Target audiences
- Suitable for professionals in the retail business, property business, or any other form of business who want to improve their skills to build positive customer relations to improve sales performance.
Course Overview
This workshop, developed by top sales performers with global best practices, focuses on improving the quality of conversations to confidently engage clients in a more holistic way. By instilling “best practices” in sales effectiveness, our course teaches participants how to build positive relationships with clients and prospects, ultimately leading to increased customer loyalty, repeat business, and profitability.
Learning Outcome
- Apply client book analysis to review background of customer relationship management and determine clear objectives
- Develop customer relationship management strategies with an understanding of communication strategies essential for maintaining positive and effective relations with customers
- Facilitate operational plan development in accordance with organizational procedures in developing and maintaining positive relations with customers to support achievement of customer relationship management strategies
- Set key performance indicators to evaluate the effectiveness of customer relationship management
- Analyze evolving technologies and technology platforms that impact customer acquisition positively
Mode of Assessment
To encourage transfer of learning, the course incorporates:
- Written Assessment: Short Answer Questions
- Written Assignment
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