Features
- Examine customer acquisition frameworks and customer acquisition strategies
- Develop effective customer acquisition strategies to acquire new customers
- Devise systems and models for customer acquisition management to attract and engage customers
- Identify target markets by defining the market profiles to enhance the rate of customer acquisition
- Examine the importance of building customer relationships and increasing customer acquisition rate
- Provide guidance in the development of operational plan to support the achievement of customer acquisition strategies
- Set suitable key performance indicators to evaluate the effectiveness of customer acquisition management
- Identify performance metrics to measure the efficiency of customer acquisition management
- Establish data aggregation mechanisms to collect and report customer acquisition data
- Evaluate the costs of customer acquisition programs
- Analyse evolving technologies and technology platforms that impact customer acquisition positively
Target audiences
- Head of Business Development
- Head of Customer Acquisition
- Sales Manager
- Sales Director
Course Overview
Learning how to acquire customers is crucial for the success of any business. It’s not enough to simply attract new customers; professionals also need to be equipped with the skills to secure, manage, and grow long-term client relationships. A strong focus on customer acquisition can lead to increased profits and business growth. In fact, a study by Bain & Company found that increasing customer retention rates by just 5% can lead to a significant increase in profits, ranging from 25% to 95%. This highlights the importance of developing a robust customer acquisition strategy to ensure long-term success.
This course, therefore, aims to equip professionals in retail, property, or any other forms of business with the skills they need to build relationships, close deals, and increase revenue, while also improving customer retention, enhancing brand image, increasing competitiveness, and fostering innovation.
- Learn to master the art of customer acquisition for lasting business success.
- Discover the vital skills required to build and nurture client relationships, boost revenue, and enhance brand competitiveness.
- Gain the knowledge to increase profits and drive innovation while securing long-term customer loyalty.
Learning Outcomes
- Examine customer acquisition frameworks and customer acquisition strategies
- Develop effective customer acquisition strategies to acquire new customers
- Devise systems and models for customer acquisition management to attract and engage customers
- Identify target markets by defining the market profiles to enhance the rate of customer acquisition
- Examine the importance of building customer relationships and increasing customer acquisition rate.
- Provide guidance in the development of operational plan to support the achievement of customer acquisition strategies
- Set suitable key performance indicators to evaluate the effectiveness of customer acquisition management
- Identify performance metrics to measure the efficiency of customer acquisition management
- Establish data aggregation mechanisms to collect and report customer acquisition data
- Evaluate the costs of customer acquisition programs
- Analyze evolving technologies and technology platforms that impact customer acquisition positively
Mode of Assessment
To encourage transfer of learning, the course incorporates:
- Written Assessment: Short Answer Questions
- Written Assignment
Available Runs:
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Course Fees