Workshop Overview
SSG Course ID: TGS-2024043385
[This is the 3rd module in the Entrepreneur Launchpad series]
This unit is designed to guide participants through the process of conducting market research and discovering their target customers. It emphasizes the importance of understanding the market and customer needs in developing a successful business.
Understanding Your Market and Customers – The unit introduces participants to the concepts and techniques of market research and customer discovery. Participants will learn how to identify their target market, understand customer needs, and analyze the competitive landscape.
- Introduction to Market Research and Customer Discovery
- Understanding Your Target Market
- Identifying Customer Needs and Expectations
- Analyzing the Competitive Landscape
- Customer Discovery Techniques
Written Assessment 1: Short Answer Questions
Written Assessment 2: Market Research Report