Search Engine
Optimization Essentials
Instructor : James Cook Institute
2 Days
Intermediate
Who is this for
The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries. Some example are Sales and Marketing, Business Development.
Course Schedule
Session 1: 28 – 29th September
Session 2: 16 – 17th October
Session 3: 30th November – 1st December
Session 3: 21 – 22nd December
Apply now
For individual
Fill out the form at the end of this page
For corporate
Complete the form and email to mailer@eli.academy
Course Synopsis
Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.
This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.
Course Objective
By the end of this course, learners will be able to:
- Manage Search Engine Ranking.
- Implement Search Engine Methods of assessing SEO.
- Determine organisation’s SEO strategies.
- Manage keyword research in alignment with SEO strategies.
- Provide SEO recommendations to elements and structure of websites and web pages.
- Optimise content creation by partnering with editorial and marketing teams.
- Apply the social network media for SEO.
- Evaluate and interpret the internet marketing strategies of a website.
- Monitor web analytics dashboards and reports on SEO strategies.
- Identify the processes involved in managing search results.
- Evaluate search performance across channels to improve rankings.
Assumed Skills
Learners must:
- Be able to operate a personal desktop computer.
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
- Have knowledge of the basic concepts of Digital Marketing.
Instructional Method
- Lecture
- Demonstration
- Practical exercises
- Case study
Course Content
What is a Search Engine and how do they work?
- Search engine ranking
- Search engine methods of assessing SEO
Determine SEO strategies
- Organisation’s SEO strategies
Research and create SEO keywords
- Search terms, keywords, and keyword density
- Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities
Examine On-page SEO
- Elements and structure of websites and webpages
- Provide SEO recommendations pertaining to elements and structure of websites and web pages
Optimize SEO Content Creation
- Partner with editorial and marketing teams to optimise content creation.
Apply social media for Off-page SEO
- Social network media in the context of SEO
Evaluate Internet Marketing Strategies
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
- Evaluate and interpret the internet marketing strategies of a website
Monitor and Track Web Analytics Dashboard
- Monitor web analytics dashboards and reports to provide inputs on SEO strategies
- Evaluate and interpret the internet marketing strategies of a website
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
Evaluate and manage search performance
- Processes involved in managing search results
- Criteria for evaluating search performance across channels
- Manage search results and evaluate search performance across channels to improve rankings
Course Fee
Course Fee (Government Sponsored)
Funding Type
Full Fee
GST
Funding Amount
Net Fee Payable (Incl GST)
SME
$700
$56
$490
$266
Non-SME
$700
$56
$350
$406
Non-SME
(MCES)
$700
$56
$490
$266
SME: Company registered or incorporated in Singapore AND employment size of not more than 200 or with annual sales turnover of not more than $100 million
Non-SME (MCES): Employee is Singaporean aged 40 years and above
Course Fee Funding:
SME: 70% of course fee
Non-SME: 50% of course fee
Non-SME(MCES): 70% of course fee
- Eligible for Absentee Payroll Funding
$4.50 per training hour capped at $100,000 per enterprise per calendar year
- Eligible for SkillsFuture Enterprise Credit (SFEC)
Course Fee (Self Sponsored)
Funding Type
Full Fee
GST
Funding Amount
Net Fee Payable (Incl GST)
MCES
$700
$56
$490
$266
Normal
$700
$56
$350
$406
MCES: Singaporean aged 40 years and above
Normal: Singaporean / PR aged 21 years and above
Course Fee Funding:
MCES: 70% of course fee
Normal: 50% of course fee
- Eligible for SkillsFuture Credit
- Eligible for PSEA Funds