Facebook Marketing
Essentials
Instructor : James Cook Institute
2 Days
Intermediate
Who is this for
- Business Leaders
- Learning Management Committee
- Human Resources Development Champions
- Workplace Talent
- Learning and Development professionals with at least two years of experience
Course Schedule
Session 1: 21 – 22nd September
Session 2: 12 – 13th October
Session 3: 2 – 3rd November
Session 3: 4 – 5th December
Apply now
For individual
Fill out the form at the end of this page
For corporate
Complete the form and email to mailer@eli.academy
Course Synopsis
Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.
This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing
Course Objective
By The End Of The Course, Learner Will Be Able To :
- Develop a Facebook marketing strategy.
- Create a Facebook page and understand insights reports
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
- Set up a Facebook pixel to measure and optimise advertising campaigns
- Create custom and lookalike audiences for more efficient ad targeting.
- Optimising Facebook Ads
Target Audience (Supervisory & Managerial)
- Supervisory and Managerial
- Professionals in Sales, Marketing and Media, Business Development
- Entrepreneurs, Solopreneurs
- Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
- Consultants and Educators
Assumed Skills
- Be able to operate a personal desktop computer.
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
- Have an existing Facebook account.
Course Content
Basic of Facebook Ads
- Develop a Facebook marketing strategy
Facebook Audiences and Audiences Targeting
- Create custom and lookalike audiences for more efficient ad targeting
Creating and Optimizing Facebook Page
- Create a Facebook page
Creating Facebook Ads
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
Facebook Pixel for Retargeting
- Set up a Facebook pixel to measure and optimise advertising campaigns
Scale with Lookalike Audiences
- Create lookalike audiences for more efficient ad targeting
Audience Insights
- Understand insights reports
Optimizing your ads
- Optimising Facebook Ads
Course Fee
Course Fee (Government Sponsored)
Funding Type
Full Fee
GST
Funding Amount
Net Fee Payable (Incl GST)
SME
$650
$52
$455
$247
Non-SME
$650
$52
$325
$377
Non-SME
(MCES)
$650
$52
$455
$247
SME: Company registered or incorporated in Singapore AND employment size of not more than 200 or with annual sales turnover of not more than $100 million
Non-SME (MCES): Employee is Singaporean aged 40 years and above
Course Fee Funding:
SME: 70% of course fee
Non-SME: 50% of course fee
Non-SME(MCES): 70% of course fee
- Eligible for Absentee Payroll Funding
$4.50 per training hour capped at $100,000 per enterprise per calendar year
- Eligible for SkillsFuture Enterprise Credit (SFEC)
Course Fee (Self Sponsored)
Funding Type
Full Fee
GST
Funding Amount
Net Fee Payable (Incl GST)
MCES
$650
$52
$455
$247
Normal
$650
$52
$325
$377
MCES: Singaporean aged 40 years and above
Normal: Singaporean / PR aged 21 years and above
Course Fee Funding:
MCES: 70% of course fee
Normal: 50% of course fee
- Eligible for SkillsFuture Credit
- Eligible for PSEA Funds